Media planning pitch for Kate Spade.

Goals: increase sales, gain and retain more customers, and increase brand affinity.

As the strategy lead, I guided my team through secondary research on sites such as Factiva, Statista, MRI Simmons, and more.

To create charts, we uploaded MRI Simmons data into Excel.

Our team went through a detailed consumer journey process on Excel to create the map seen in the slides.

Additionally, MRI Simmons Brand Catalyst tool helped us solidify our target persona.