Creative Development & Marketing Strategy Experience

Creative

Copywriter | MN+folio Advertising Campaigns

Collaborated with teammates and an art director to generate advertising campaigns under tight deadlines
Directed photo, video, and audio production
Experimented with ideation and creative development processes
Pitched ideas to room full of industry professionals, instructors, and peers

Marketing Intern | Dunn Bros

Assembled team communication newsletters
Wrote captions for social media posts
Wrote sharp subject lines and rich media that speaks with brand voice
Assisted with media and content planning
Co-ideated a seasonal launch, including
- beverage and food launch, from recipe construction to taglines
- merchandise launch that expresses brand personality

Strategy

Director of Strategy/Media Planning | Campaigns

Led primary and secondary market research to develop a data-driven target audience
Analyzed target audience, market trends, and client’s business constraints to mitigate risks with campaign strategies
Guided group in turning data points and insights into actionable messaging strategies

Research/Analytics Lead | Media Planning

Used market research tools to develop a comprehensive media plan, including KPIs, to achieve increased brand awareness
Managed a mock budget of $5 million across platforms
Team won award for best media plan in a class of 22 people

Data Analysis Lead | Strat. Comm. Research and Analytics

Performed primary and secondary research to develop a campaign strategy to solve a client’s business problem
Analyzed data and communicated findings and insights to team, which we used to develop a data-driven target audience and campaign strategies

Tools & Certificates

Tools

MRI Simmons
Qualtrics
Excel
Statista, Factiva, YouGov, and other market research tools
Search string optimization

Certificates

GA4
Stukent Digital Marketing Certificate
CITI Human Subjects Research Ethics